Learning From Your Users: Ethnography in Software


October 2015

Building something people can use is one thing. Building something they appreciate is unfortunately something different. You work hard, and feel like users arenĀ¹t getting it. But have you tried "getting" them first? Understanding what users want from your software, and how they're using it, can make the difference between a functional product that people grudgingly fumble through and something they love to interact with. Clear up misunderstandings with an ethnographic approach to learning about your users.

Kelly utilizes an innate curiosity and unceasing desire to ask "why" to understand how people use products and services to accomplish their goals - whether those goals be work or play. She served two years in the US Peace Corps in Central Asia before earning a masters degree in Applied Anthropology from the University of North Texas.