9 Ways to Manipulate People with Design

October 2013

Every interface is a potential study in human behavior. Knowing which emotional and cognitive strings to pull, designers can have a lot of influence over how people interact with online products. This talk will highlight 9 psychological motivators that will drive user engagement and make your next product awesome.

Alina heads up ZURB's Design Team. As a Lead, she helps shape the work of her fellow designers. Her greatest design strength: designing balanced, structured layouts. But developing creative concepts is what really makes her tick. She loves approaching problems from unexpected angles and pushing clients to see a solution beyond what they'd originally imagined.